Earlier this summer, Asian carriers Hainan Airlines and Cathay Pacific announced plans to launch eight direct flights per week between Dublin and Beijing, and between Dublin and Hong Kong respectively, which subsequently commenced in June of this year.

At Businessinchina.ie, Ireland’s leading marketing consultancy dedicated to the Chinese market, we welcome the direct flights from China and Hong Kong to Dublin and Ireland’s strives to strengthen trade and tourism ties between the emerald isle and the world’s second biggest economy. By gaining newfound access to the Irish market, Chinese investment banking, financial services and tech companies create huge potential to significantly boost Irish trade and inbound tourism in the coming years.

Newly affluent, upwardly mobile Chinese in the mainland are spending big money on their outbound travels for enhanced life experiences. Much of that spend is on high-end, customised, memorable trips, confirming their rising purchasing power, evolving tastes and China’s consumption upgrade. While more countries across the global are now identifying the significant benefits of the Chinese tourism market to their local economies, so too are domestic airlines and luxury travel agents in China and Hong Kong.

The outcome of which is, millions of wanderlust Chinese chasing life-enhancing overseas experiences.